available for new engagements
3 monthly tiers, starting at $2500/mo. see the tiers →
I build the forecast that connects your ad spend to your P&L and cash, so you know your nCAC and payback by channel before you spend the next dollar.
founders I've worked with
Marketing strategy built around what the business can actually afford to spend. I look at channel mix and spend allocation against nCAC and payback by channel, and I hold your agencies to the numbers.
Starts on the Advisor tier →Hiring, team structure and the manual work that eats everyone's week. I help you set up the org and find the workflows worth automating with AI. On Integrator I'm hands-on doing it with you, AP and closes included.
Hands-on is the Integrator tier →The Growth Engine is a live model that connects your marketing performance to revenue, P&L and cash. You can see where cash lands before the books close, so hiring and spend decisions get made off real numbers.
The Growth Engine is in Operator →Not sure which one fits? That's what the free 30-minute call is for. Raising soon? There's also a fixed-scope Raise-Readiness Sprint.
10+ years scaling CPG brands to $50M+, now in your corner.
“Working with Josh changed the course of our business. He's a rare combination: a relationally-driven leader and a high-agency visionary who not only casts vision but executes on it.”
Harry GrayCo-Founder of Noble Origins“… I would highly recommend Josh for any business looking to improve their growth and profitability online.”
Jordan DeCiccoCEO/Founder of Super Coffee“… it genuinely feels like he's in it with us. He's not just advising from the sidelines, he's constantly thinking about how we can grow, where the gaps are, what to tweak, what to double down on. He goes above and beyond without us having to ask, and that's rare.”
MadisonCEO/Co-Founder, Tallow TwinsThe Fractionals Network is a vetted group of independent operators, marketers, creatives, and agencies specializing in early-stage CPG and DTC brands. Every person has been personally evaluated and comes with a proven track record.
As the founder of the network, I've spent years building relationships with the best fractional talent in the space. When you work with me you get access to that bench, so when you need a specific person, I usually already know them.
30+ members and growing
specialties in the network
vetted · early-stage CPG and DTC
free tools
The minimum model, the deck story and the 20 questions investors ask, as a checklist you can actually work through.
get it free →
A simple spreadsheet for nCAC, payback by channel and the most you can pay for a new customer before a big promo.
get it free →
Door payback after trade and deductions, a 13-week cash view and a deduction log, before the PO starts eating your cash.
get it free →free 30-minute call
Bring the P&L and your ad accounts, or the spreadsheet nobody trusts. We'll look at where your nCAC, payback and cash actually are, and I'll tell you what I'd do next if I were in your seat. Plans start at $2500/mo, and the call is free either way.
josh white