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The Raise-Ready Checklist
Most founders I talk to are three to nine months out from a raise and stuck on the same stuff. This is the 30-day plan from my Raise-Ready article, turned into something you can actually check off.
what's inside
- The minimum model, six pieces that have to agree with each other (driver-based P&L by channel with nCAC and payback, cash runway, unit economics, actuals tied to your books, cohorts, landed COGS)
- The deck story, down to one problem and one entry point, with use of funds written as milestones
- The 20 questions investors ask, and what a good answer has in it
- A week-by-week 30-day plan, books first and deck third
- The two formulas the whole thing runs on
Who it's for: Founders of early-stage CPG, wellness and supplement brands getting ready for a $1-2M pre-seed or seed round.
"For the first time, I felt like I had clarity on our numbers and that changed everything."
Meghan, COO/Co-Founder, Tallow Twins
Want the long version first? Read Raise-Ready in 30 Days.
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I'm Josh White. Fractional COO: I run growth, operations and finance for $1-10M CPG and wellness brands. I work from St. George. Before going fractional I was at Heart & Soil. What founders say.
free 30-minute call
Let's look at your numbers.
Bring the P&L and your ad accounts, or the spreadsheet nobody trusts. We'll look at where your nCAC, payback and cash actually are, and I'll tell you what I'd do next if I were in your seat. Plans start at $2500/mo, and the call is free either way.