available for new engagements

Winning brands..

spend with intentionforecast every dollar

josh white fractional

I work with leadership teams of trending, high-growth & early-stage CPG brands to model the future, identify the path forward and acelerate profitable growth.

what I fix

Blind decision making

how I operate

3 tiers of fractional engagements

who I work with

Founder-led brands looking to scale

what I fix

Blind decision making

how I operate

3 tiers of fractional engagements

who I work with

Founder-led brands looking to scale

three focus areas

services offered

01. Strategy


The experienced second opinion behind your biggest calls, from resource allocation and hiring to growth marketing, channel mix, spend allocation, and agency oversight… built around the cash & performacne forecast.


→ Capital allocation and resource planning

→ Channel strategy and spend allocation

→ Hiring, team structure, and agency accountability

02. Forecasting


The Growth Engine - a live model that connects marketing performance to revenue, P&L, and cash position. So you're always deciding with a complete picture.


→ Marketing performance forecasting

→ P&L and cash flow modeling

→ Cohort and unit economics analysis

03. Automation


AI Workflow Design & Deployment - identifying the processes costing your team time and money. Helping you build and deploy the automations that fix them.


→ Workflow audit and prioritization

→ AI-powered automation build and deployment

→ Fixed cost reduction through systems

30+

30+

30+

Brand
Partners

$20M+

$20M+

$20M+

Budget
Directed

3.5x

3.5x

3.5x

Average
Revenue Growth

fractional tiers offered

fractional tiers offered

10+ years scaling CPG unicorns to $50M+
Now in your corner.

10+ years scaling CPG unicorns to $50M+
Now in your corner.

“Working with Josh changed the course of our business. He's a rare combination: a relationally-driven leader and a high-agency visionary who not only casts vision but executes on it. "

“Working with Josh changed the course of our business. He's a rare combination: a relationally-driven leader and a high-agency visionary who not only casts vision but executes on it. "

"… I would highly recommend Josh for any business looking to improve their growth and profitability online."

"… I would highly recommend Josh for any business looking to improve their growth and profitability online."

"… it genuinely feels like he's in it with us. He's not just advising from the sidelines, he's constantly thinking about how we can grow, where the gaps are, what to tweak, what to double down on. He goes above and beyond without us having to ask, and that's rare."

"… it genuinely feels like he's in it with us. He's not just advising from the sidelines, he's constantly thinking about how we can grow, where the gaps are, what to tweak, what to double down on. He goes above and beyond without us having to ask, and that's rare."

Network Access

The Fractionals Network is a vetted group of independent operators, marketers, creatives, and agencies specializing in early-stage CPG and DTC brands. Every person has been personally evaluated and comes with a proven track record.

As the founder of the network, I've spent years building relationships with the best fractional talent in the space. When you work with me, you get direct access to that bench — the right person, the same day you need them.

book a call

Get clarity on your plan.

Book a free 30-minute strategy call. We'll review where your brand stands today, identify the gaps in your growth plan, and map out the clearest path to your next milestone. You'll leave with actionable insights and a sharper picture of what to prioritize next.

book a call

Get clarity on your plan.

Book a free 30-minute strategy call. We'll review where your brand stands today, identify the gaps in your growth plan, and map out the clearest path to your next milestone. You'll leave with actionable insights and a sharper picture of what to prioritize next.