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The Retail Door Cost Worksheet
The PO is the moment the cash starts going out, and it can be months before the full amount comes back. This worksheet puts a door, its deductions and your ad spend on the same calendar.
what's inside
- Door payback, upfront cost ÷ monthly contribution margin per door after trade, promos and deductions
- A 13-week cash view of one retail order next to your DTC ad spend
- Ethan Buchvostov's 14-day check for whether you're financing retailers with ad cash
- A deduction log with dispute deadlines worked out for KeHE and UNFI
- A short PDF guide and a checklist for before you say yes to the next region
Who it's for: Food, beverage, wellness and supplement brands going into natural retail or adding regions through UNFI or KeHE.
"Josh consistently knew the best levers to pull to fuel growth while still keeping a pulse on the financial health and key metrics to make sure the business grew in the right way."
Jacob Willis, CEO & Co-Founder of We Heart Nutrition
Want the long version first? Read Retail Will Eat Your Cash: What a Door Really Costs Once Deductions and Terms Hit.
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I'm Josh White. Fractional COO: I run growth, operations and finance for $1-10M CPG and wellness brands. I work from St. George. Before going fractional I was at Heart & Soil. What founders say.
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Let's look at your numbers.
Bring the P&L and your ad accounts, or the spreadsheet nobody trusts. We'll look at where your nCAC, payback and cash actually are, and I'll tell you what I'd do next if I were in your seat. Plans start at $2500/mo, and the call is free either way.