josh whitecase studies
What the work looked like
A few brands I've worked with, what we did and what happened. I only post numbers I can stand behind.
by Josh White, Fractional COO: I run growth, operations and finance for $1-10M CPG and wellness brands.
tallow twins
9xTallow Twins: 9x monthly sales in 15 months
About $40k in Shopify net sales in June 2025, $362k in September 2026 (CAD). Built the team, set the budgets and built the books from the ground up.
read the case study →
noble origins
3xNoble Origins: tripling monthly revenue, from about $30k to about $90k a month
About $30k a month when I started, about $90k a month when I left. The team, a forecast and resource allocation plan, and a marketing plan that worked.
read the case study →More case studies are on the way. In the meantime, here's what founders say about working with me.
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Bring the P&L and your ad accounts, or the spreadsheet nobody trusts. We'll look at where your nCAC, payback and cash actually are, and I'll tell you what I'd do next if I were in your seat. Plans start at $2500/mo, and the call is free either way.