josh whitefree tools
Steal my spreadsheets.
The checklists and calculators behind the articles, free. Same nCAC and payback math I use with the brands I work with.
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Three tools, one for each big decision.
The Raise-Ready Checklist
The minimum model, the deck story and the 20 questions investors ask, as a checklist you can actually work through.
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The nCAC & Payback Calculator
A simple spreadsheet for nCAC, payback by channel and the most you can pay for a new customer before a big promo.
get it free →
The Retail Door Cost Worksheet
Door payback after trade and deductions, a 13-week cash view and a deduction log, before the PO starts eating your cash.
get it free →the weekly note
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Finance and ops for CPG and wellness founders, written the way I'd explain it on a call. nCAC, payback, cash, retail and agents. Usually one email a week, unsubscribe whenever.
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Bring the P&L and your ad accounts, or the spreadsheet nobody trusts. We'll look at where your nCAC, payback and cash actually are, and I'll tell you what I'd do next if I were in your seat. Plans start at $2500/mo, and the call is free either way.